Visual Communication
Our logo--the combination of two rectangles separated by a diamond shape. This form is meant to show separation between two people by a partition. The visual essence of our brand is meant to bring chaotic elements and elegant elements and combine them to make a unique pair.
Color Palette
These colors our the colors dedicated to the product Scape. The orange color is meant for advertising purposes. While the green color is meant for the product itself. This is based on the target audience and the mood that the colors bring to them.
Design Language
There is always those companies/users that deal with a higher class. these people enjoy higher looking items. To do so you need a product that has a higher end look/feel. This will appeal to those users that have higher class patients.
Proposition Tagline
Add a tag line rise through brand origination, strategy and creative builds a relationship through consumer and and product.